The Over-the-Top (OTT) Industry’s Adoption of the Most Effective Digital Rights Management (DRM) Procedures and Multi-DRM Technology

The rise in popularity of online video streaming services all over the world has resulted in the development and implementation of a technology known as digital rights management (DRM). Businesses now have the opportunity to more effectively govern user rights, combat piracy, and maintain control over file resolution because to this development. The vast majority of media platforms have stopped utilising the one-time encryption technique because it is vulnerable to hacking and has the capability to rapidly leak premium content to the market for piracy. This is because it can quickly leak premium content to the market for piracy. In order for users to be able to decode the video clip, they will first need to independently input encryption keys. Because of this, putting it to use can be an incredibly challenging endeavour. As a direct result of this procedure, the quality of the viewing experience for the users, who have each shelled out a sizeable sum of money to acquire access to the content, is diminished.

In spite of the fact that the DRM technology could, in theory, help to resolve these concerns, in practise, it generates a great deal of additional issues that OTT platforms need to address in order to deal with them. For instance, it is impossible for them to predict the kind of device that the end user would use in order to access the information that they give because there are so many different kinds of devices. This is contingent on a wide range of parameters, some of which include geographical differences, the pricing of mobile devices, the proportion of market share owned by mobile application developers, and a wide range of other aspects. The mobile phone operating systems with the largest market share are iOS and Android. The browsers with the largest market share are Chrome, Firefox, Safari, and Edge in that order. iOS and Android also dominate the tablet computer market. Both Apple’s iOS and Google’s Android are examples of operating systems for mobile devices. Within the category of desktop operating systems, each Windows, macOS, and Linux hold a sizeable portion of the market share. It is up to OTT players to deal with the problem of content leakage, despite the fact that all of these factors are potential leakage points. This provides customers with the opportunity to choose how they would like to view premium streaming content. Despite the fact that all of these factors are potential leakage points. Consumers have the ability to choose how they want to view premium streaming content thanks to the abundance of options that are available to them. The fact that the companies who are responsible for these variables — namely, Google, Apple, and Microsoft — each have their own DRM offers makes the matter more problematic. These services are referred to by their respective names, Widevine, FairPlay, and PlayReady. Participants in the over-the-top (OTT) market need to have the capability to incorporate these various offers in order to produce a complete product.


These problems can be solved by utilising a multi DRM service solution, and the solution does not require the end user to be aware of the frequently rearranging steps of a complicated workflow or to make any kind of intervention, such as entering the encryption key or switching browsers. Instead, the problems can be solved without the end user having to do either of those things. This is made feasible by utilising a solution that combines a number of different DRM services into a single package, which allows for the aforementioned. This is because the solution does not involve any sort of clunky implementation at all. In order to effectively control user rights and stop content from being leaked, video-streaming platforms should only utilise a multi DRM service solution and the highest level of protection that is practically attainable. This will guarantee that user rights are administered in an efficient manner. It involves participating in activities like the ones that are listed down below:

If you subscribe to the ideal plan that is given by a provider that offers multiple DRM systems, you will have the option to pay only for the services that you really use. This option is only available to subscribers of the optimal plan. Due to the fact that the cost of a flexible plan is proportional to the number of users, selecting this sort of plan can be beneficial not only for large studios but also for smaller production firms. When there is an increase in the number of people utilising their product, this is the only circumstance in which the manufacturer is required to make a monetary contribution toward increased costs.

Make use of the online interfaces provided by multiple DRMs in order to upload the video file so that it may be encoded. After doing so, generate the output in DASH and HLS formats so that the video can be played on a number of different types of devices.

Choose a protection suite that not only stops screen captures from being taken while videos are being played but also controls the various digital rights management systems (DRMs) that the big three companies offer. You will enjoy the highest level of protection from this. When forensic watermarks are added to video files, those files receive an additional layer of security to prevent unauthorised use. This prevents the recordings from being used in any way that is not authorised.

You have to decide on a service that encrypts your data using AES-128 or a higher level of cryptography than that. The one that gives you access to both of these alternatives is the ideal one to make.

Make use of a multi-DRM SaaS that has the capability of linking DRM licences to particular device keys.

A good multi-DRM suite need to be able to deal with all of these things and more, in addition to providing security features within the context of a single workflow. This is one of the conditions that must be met before one can be successful.